Organic Latex Pillow

Founded by father and son team, Harry and Ralph Rossdeutscher, Natura was created out of a desire to solve the mystery behind having a healthier, more abundant lifestyle. As research led to the discovery of just how much a quality night's sleep contributed to a productive daily lifestyle, Natura's founders searched for a solution that would help people sleep well in order to live better.

As a result, in 1994, Natura World, Inc was born.

Rossdeutscher and Son found that, while many mattresses on the market looked plush and luxurious and even felt comfortable when tested in the store, these mattresses failed to address the more serious long term issues such as continual back pain, restless sleep, and waking up groggy and tired. They discovered that consumers were in need of healthy sleep in order to respond to the demands of the day. The Rossdeutscher team set out to create a total sleep solution with benefits that were more than just skin deep.

Researching how the body moves and body activity during sleep, they created a bed that was designed to work with the body, not against it. Their Classic IV bed with its patented Double Slat Technology was an immediate success. The bed was received enthusiastically by consumers and was both endorsed and recommended by the Canadian Physiotherapy Association. This started the ball rolling towards the creation of a luxurious, healthy line of natural bedding, as well as the manufacturing of numerous innovative sleep-enhancing products to help people wake up to a better day.