Fitzroy Mirror

Our story begins in 1986, when Moe Samieian Sr opened Moe’s as a Fine Rugs and Furniture store in South Granville, Vancouver. Looking to expand the business, Moe’s entered into the wholesale market in 1999 and opened a head office in San Francisco. By the early 2000s, Sara Samieian and Moe Samieian Jr. joined both their parents after graduating from the University of British Columbia – making Moe’s the family institution it is today.­­

When the 2008/2009 recession hit, the furniture industry suffered, seeing many of our competitors closing their doors by 2010. We struggled as well, but believe that struggling and failing is where we learn to grow. The recession caused us to build from the ground up. We decided to illustrate our diverse product and focus on our strength – product development.­­

Since 2009, we have seen exponential growth in both the retail and wholesale divisions of the company. Having recently launched our Licensee Program in 2017, we have seen great success in expanding the Moe’s brand internationally and look forward to more stores opening in the future. In addition to a growing retail division, we have two major USA showrooms in High Point, NC and Las Vegas NV.­­

We truly believe that your home should be your oasis. A place that reflects your personality and great sense of style. Our promise to you is that we will always take great care in designing products, giving you customer curated collections with simple design for the everyday home.­­